Results tagged “viralmarketing”

Yes, Starbucks fucked up. Their "complimentary iced grande beverage" email coupon rapidly escalated beyond its intended audience, to no-one's surprise but Starbucks management's. They're embarrassed, and they should be -- it's a rookie Internet mistake, the kind of thing that we associate with the wild-'n'-woolly days of early '00 or so.

If your workplace is anything like Seattlest's, you've seen this free iced grande beverage coupon a few times already. If you're as skeptical as Seattlest, you double-checked with Snopes to make sure it was legit. And you discovered that yay, it was legit! (Actually, if you're like Seattlest, you wished it was for a free Tazo lemonade because you don't drink coffee.)