Yes, Starbucks fucked up. Their "complimentary iced grande beverage" email coupon rapidly escalated beyond its intended audience, to no-one's surprise but Starbucks management's. They're embarrassed, and they should be -- it's a rookie Internet mistake, the kind of thing that we associate with the wild-'n'-woolly days of early '00 or so.
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Sometimes You Just Gotta Root for
Results tagged “viralmarketing”
Sometimes You Just Gotta Root for Venti Goliath
Starbucks Still Confused About How Email Works
If your workplace is anything like Seattlest's, you've seen this free iced grande beverage coupon a few times already. If you're as skeptical as Seattlest, you double-checked with Snopes to make sure it was legit. And you discovered that yay, it was legit! (Actually, if you're like Seattlest, you wished it was for a free Tazo lemonade because you don't drink coffee.)
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