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Results tagged “viralmarketing”
Sometimes You Just Gotta Root for <del>Venti</del> Goliath

Sometimes You Just Gotta Root for Venti Goliath

Yes, Starbucks fucked up. Their "complimentary iced grande beverage" email coupon rapidly escalated beyond its intended audience, to no-one's surprise but Starbucks management's. They're embarrassed, and they should be -- it's a rookie Internet mistake, the kind of thing that we associate with the wild-'n'-woolly days of early '00 or so. more ›

Starbucks Still Confused About How Email Works

Starbucks Still Confused About How Email Works

If your workplace is anything like Seattlest's, you've seen this free iced grande beverage coupon a few times already. If you're as skeptical as Seattlest, you double-checked with Snopes to make sure it was legit. And you discovered that yay, it was legit! (Actually, if you're like Seattlest, you wished it was for a free Tazo lemonade because you don't drink coffee.) more ›

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