Results tagged “via”

Though a lot of reviewers are using a "buck a cup" formulation for Starbucks' instant coffee VIA, we note Starbucks isn't so down-market as all that--the VIA experience comes in packs of three, so you end up dropping a latte's worth of coin on the counter anyway. We're sure this is somehow related to SBUX shares being worth a little less than three VIA themselves.

In the beginning, the Lord divided the bean from the water and created Nescafé. For generations, it was the standard of instant coffee, until Prince Howard of the Dark Brew tasted the Nescafé and said it should be made better. His flavor engineers labored mightily for many years, until they perfected a system of microgrinding beans of pure arabica (taking care to buy them only from farmers using sustainable agricultural practices and humane conditions for the workers, because the Dark Prince was highly image-conscious), so that a mere tenth of an ounce of extract would produce a full cup of coffee no less flavorful than the coffee brewed throughout his kingdom of Starbucks.