Get downtown on your lunch hour, like now! According to the press release: "The first 300 customers in line will have the opportunity to celebrate with gift cards worth up to $500 and H&M T-shirts." In case you can't make it today, we went for you the other night. Check out how much fun we had, and then go shopping the first chance you get, before everyone else buys up all the good stuff. We look forward to a Seattle full of people in matching H&M jackets this autumn! The new downtown H&M location is 520 Pike Street. more ›

Seattlest spent last night at a whirlwind preview event for the fabulous new H&M store downtown. It'll be open to everyone tomorrow at noon. We hear that if you get in line early, you can get a gift certificate to cover your opening-day shopping spree! Woot! more ›