Results tagged “starbuckscard”

Conference call this morning with Uncle Howard, who says there's nothing to worry about, really. Those Dunkin Donuts commercials, nah; America runs on Starbucks, folks. Micky D? A low-rent interloper. Cut the price of $4 lattes and you imply that Starbucks might not be a premium company after all. Coffee taste tests? Don't even think about it. Loyalty cards for sale in bulk at Costco, on the other hand, that's classy. The market lapped it up; shares jumped 8.5 percent.

Just in time for the holidays, Starbucks is teaming up with Costco to offer gift cards at a 20% discount: five $20 cards for $80. Regular gift cards in the Starbucks stores for 10% off. USA Today notes that it's high time Starbucks did something to reward its core customers, especially in these tough times. Shelling out (coughing up?) $4 for a double-tall may not be a whole $700 billion, but might cause some hesitation. Promotion starts November 4th; company announces third quarter earnings (losses?) a week later.