Surprisingly, the above ad (NSFW, unless your work is burlesque- and/or violence-friendly) isn't part of PETA's "sea kittens" campaign, but it might as well be. Objectification of women? Check. Making fish "sexy"? Check. Somehow drawing a parallel between killing a person with harming a fish? Check. The PSA is from Dutch animal rights group Wakker Dier ("awake animal"), but we fully except PETA to recruit some local burlesque performers the next time they need to protest Pike Place Market fish-throwing. more ›

PETA isn't a fan of the fishmongers using real fish as "props." They'd prefer rubber fish instead. Now, a reasonable person might point out that the fish they use don't have feelings to be bruised, they're dead. But in the realm of sea kittens, reason is scarce. more ›

PETA is concerned that fish aren't lovable enough for people to stop eating them, so they have cooked up the "sea kitten" campaign to reframe the argument for vegetarianism. Today a group of them were downtown raising consciousnesses--primarily that of males with camera phones, we're going to guess. We don't particularly care for fish sticks, but if they plan on messing with the tuna on our salade niçoise, we have a problem. more ›