Results tagged “logo”

Awwww, cute: "Seattlest" as Google search term in 2001. (Try plugging in "Department of Homeland Security," "9/11 Truthers," "Perez Hilton," or "Sarah Palin bikini." Oh how the times have changed!) As a bonus, laugh with us at how chunky Google's logo looked back in the day.

Remember when Starbucks asked the Rat City Rollergirls to change their logo? Most people we knew hadn't noticed the similarities—concentric circles, sans serif text, a couple of stars, and a woman in the middle—until Starbucks made a legal issue out of them. And we certainly didn't confuse the two entities. Yesterday, Michael Atkins at the Seattle Trademark Lawyer blog noticed that Starbucks had a July 16 deadline to oppose the Rollergirls' application for a trademark on their logo--and they didn't do it. No opposition, no request for a deadline extension, nada. Does this action via inaction mean the Rollergirls get to keep their logo? We can only hope. Starbucks could certainly use every last scrap of public goodwill.

But let's not lose sight of another change that's proved another vast improvement: Pentagram's reworking of SAM's brand identity.