Snob Factor? Pretty Low, but Kuma definitely takes their coffee very seriously. They are very proud of their beans and are not afraid to let you know about it. Don't be surprised if they throw out a shot or two while making your drink as they are perfectionists. We could see how their passion and pride in their product could be viewed as a tad pretentious, but just try their coffee and you will see where they are coming from! more ›