Every once in a while at a Town Hall reading, we have to pinch ourselves to make sure we're awake. Is this really true? Did over 150 people just pay $5 to hear a lecture on behavioral economics? Obviously it helps to be interviewed on NPR. Or maybe it was the New Yorker story by Elizabeth Kolbert. Whatever the reason, there are 117 holds (and climbing) on Dan Ariely's book Predictably Irrational at the Seattle......