Seattlest was adamant that we were going to sign up for Gold's Gym on Broadway yesterday. We'd decided that we were ready to move beyond the gym at our apartment complex and that Gold's hit the sweet spot of equipment and convenience (the YMCA on 23rd is closer, but the equipment is lacking). So post-brunch we made our way there, smiling that we were going to finally check this off of our to-do list. Here it is Monday, and we still have no membership. Let's go through how Gold's managed to screw up what should have been an easy sale. more ›