Last week we caught a free showing of the Brazilian documentary Favela Rising, courtesy of Scion's marketing machine. With the promise of free cocktails beforehand, we trundled down to the Harvard Exit about a half hour in advance of the show. Upon making our way upstairs to the top floor, we felt a bit like we'd crashed someone's party where we quickly realized we knew no one there. The atmosphere was more "Yo check out my friend's DJ premiere" than "Indie movie screening", but we tried to settle in. Sadly, we were not wearing a mesh hat slanted like Mike Cameron, or our best "trying too hard" clothes. more ›

Another month, another free Scion-sponsored documentary at the Harvard Exit. This time around (tomorrow night), it's Favela Rising. more ›

First there was the Honda Fit concert series, and then the Yaris Works. And now, the next chapter in Cheap Japanese Car-Sponsored Hipster Activity/Youth-Focused Advertising Campaign is the Scion Route Independent Film Series. It's taking place in only six cities, so Seattle's in good company with Atlanta, Austin, L.A., Minneapolis, and New York. Looks like the guys in marketing think we're cool. more ›