Results tagged “eighthave”

His studies show that people clearly make irrational mistakes, thus thwarting the expectations of standard economists and turning them into crabby people with shriveled souls. Yet, because we make them over and over again, we are, as his book title has it, Predictably Irrational. Our irrational behaviors have structural origins, Ariely says, comparing the situation to our eyesight. We may know that a change in color is an optical illusion, but we can't think our way out of seeing the mistake. Same with our regularly-programmed screw-ups.