Every once in a while at a Town Hall reading, we have to pinch ourselves to make sure we're awake. Is this really true? Did over 150 people just pay $5 to hear a lecture on behavioral economics? Obviously it helps to be interviewed on NPR. Or maybe it was the New Yorker story by Elizabeth Kolbert. Whatever the reason, there are 117 holds (and climbing) on Dan Ariely's book Predictably Irrational at the Seattle......

MIT behavioral economist Dan Ariely has gone on record (video above) weighing the pros and cons of Barack Obama, thereby guaranteeing that someone will ask a cringe-inducing "joke" question about his preference of candidates during the Q&A after his talk at Town Hall tonight. His studies show that people clearly make irrational mistakes, thus thwarting the expectations of standard economists and turning them into crabby people with shriveled souls. Yet, because we make them over......