Results tagged “brand”

Razorfish Looks into a Splintery Crystal Ball

Microsoft-owned Razorfish, one of the largest digital ad buyers in the world, has a new virtual book out, the 2009 Digital Outlook Report. These reports are very much documents of their moment--as Forbes points out, two years ago Razorfish was announcing that portals were back from the dead; this year portals have an icy gray hand clutching their ankles again.

The important thing is that the big green T will stay by I-5 for your viewing pleasure. And your local Tully's shouldn't be closing. What's happened is that Tully's has sold its brand, wholesale business, and supply chain to Vermont's Green Mountain Coffee Roasters for about $40 million. They're keeping the retail side (and international biz). Tully's needed cash, since their IPO plans foundered back in February on the shoals of our current recession. The sale will pay off $8.6 million in debt, which was otherwise probably not going anywhere--Tully's has recorded a profit just once in its history.

1