Starbucks Takes New Stealth Mode to 700 Broadway

Remember "15th Ave Coffee & Tea", Starbucks' new Saturn division? Well, they're doing it again, but this time they've got their sights set on the north end of Broadway. They're plunking a "Roy Street Coffee & Tea" into the first-floor retail of the 700 Broadway building, creating the world's first FedExKinkosStarbucks, which if you think about it has been a brand synchronicity far too long in coming. CHS has the fully story, with a response from Joe Bar's owner and resident really nice guy Wylie Bush. But what about the cost to this local coffee purveyor just a few blocks down?