Because one is about affordable and fuel-efficient Korean cars and one is about the '90s Top 40 alternative hit "Shine." (Our apologizes to Collective Soul, who apparently are still making music. Or should they be apologizing to us?)
Anyways, so Kia has a new car, right? It's actually an "urban passenger vehicle"--as opposed to those modes of transport that only work in rural areas with a solo driver--and it's called the Soul. In order to celebrate its launch, Kia is hosting a ten-city tour featuring test drives and loads of live music. The Soul Collective hits up Seattle tonight and sticks around for the next four days at SoDo's Pacific Industrial Center. RSVP for tonight's kickoff party here (complete with Manchester Orchestra), or drop by sometime this weekend to catch live music from Wavves, No Age, Chairlift, and Santigold (check the set times).
The series of events will incorporate live music, art installations, video screenings, and Kia Soul test drives. Thursday night is a private event for invited guests, followed by Friday and Saturday: open to the public all day with free test drives and performances. For access to Sunday's Santigold performance, the 16-and-up attendees can gain access by test driving a new Kia Soul beforehand.
Full details after the jump.
The Kia Soul Collective event is open daily to the public, starting at Noon. Guests are invited to drop by at the below dates for FREE live music and DJ Sets, and to test drive the all-new Kia Soul. Each attendee who test drives a Kia Soul will receive a pair of tickets to see Santigold August 23rd.WHEN: Thursday, August 20th: 6:30-10pm
Invite-Only Launch Event; RSVP here.Friday, August 21st: 12-8pm
Test Drives all Day
Performances by Dum Dum Girls and Wavves
DJ Sets all day from Soul Uno, Risk One, Supreme LaRockSaturday, August 22nd: 12-8pm
Test Drives all Day
Performances by No Age and Chairlift
DJ Sets all day from N8, Sean Cee & Four Color ZackSunday, August 23rd: 12-4pm
Test Drives all Day
DJ Sets from N8 & Supreme LaRock
6:30-10pm: Private Santigold Performance, with tickets from Kia Soul test driveWHERE: Pacific Industrial Center
2960 4th Avenue South in SODO Neighborhood
Seattle, WAwww.twitter.com/kiacollective
www.facebook.com/kiasoul

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