The Opioid Circuitry of Froot Loops & Frappuccinos

Dr. David Kessler, pediatrician and former head of the FDA, has written a book (official publication date Friday) titled The End of Overeating, which argues that obesity is not the result of character flaws but of chemical dependency on the junk in food. And not just junk food, either. Everyone from cereal companies to restaurant chains (from quesadillas at Chili's to Frappuccinos at Starbucks) does it, manipulating our tastebuds and appetite centers for maximum profit. Along with the new film Food, Inc. (playing at the Egyptian), the book is sure fuel the flames of food industry regulation, though not before our Fourth of July hotdog roast.

Email This Entry


Comments (1) [rss]

Wow, only out this week? Somehow I bought this back in early May, and have been chipping away at it since then. It didn't take long to realize that the book is for the fast-food, microwave-dinner crowd, and not the Omnivore's Dilemma crowd. It is interesting to hear arguments about highly palatable food (salt, sugar, fat) put in addiction terms, a notion I had to arrive at on my own before losing 115lbs. It was worthwhile, but after reading everything Michael Pollan has written, and Bittman's Food Matters, it seemed like old hat.

Post a comment (Comment Policy)

Tips

About Seattlest

Seattlest is a website about Seattle. More

Editor: Regis Lacher Publisher: Gothamist

Contribute

Latest Tip:

In Woodinville there's a hole-in-the-wall charcuterie named Bill The Butcher which has the most outl
[more]

Latest Photo:

Recent Comments

Subscribe

Use an RSS reader to stay up to date with the latest news and posts from Seattlest.

All Our RSS