A few years ago, neighborhood ice cream places like Wally's and The Mix started falling off the map and the situation became one of going to Cold Stone or Haagen Dazs, or going ice cream-less. Then Molly Moon's opened in Wallingford and people flocked to it. Then another one opened on Capitol Hill and everyone acted like they'd never had a scoop of damn iced cream before, lining up down the block for the salted caramel (too true to its name) or balsamic strawberry (pretty good).
A recession and general, uh, availability to follow one's passions (or "joblessness," whatever) + Seattle's proven propensity to pile on dessert bandwagons + heatpocalypse '09 = business opp obvious to just about anyone still able to get a loan. Now there's a frozen custard place near the Capitol Hill Moon's location--and suddenly Molly's ice cream is "horrible" and for heathen rubes only. Might as well open one in SeaTac now. Last night on 45th, very near the original Molly's, we spotted a gelato place with a brand new shingle out, obviously ready to scoop up the Moon's overflow.
But there are still a bunch of vacated store fronts and brand-new, street-level retail spaces under condo buildings whose developers are desperate to sell us 2bdrms and a lifestyle all over the city that are just begging for frozen dessert gold mines of their own. Ballard and Fremont--both now too expensive to actually start trends--seem like likely targets. Anyone want to set the over/under for new ice cream places in Seattle between now and the 4th of July? Anyone want to go in on one with us?

Friendly Folk-Pop for the Kids: Hey Marseilles at Vera This Saturday


Those damn kids and their non-quiescently frozen confections!
I don't think ice cream has taken over cupcakes. It's just that right now, and for the next two months, cake is just too filling for a hot day. But when the weather turns sour and the rain topples in, what do you think people will grovel towards for comfort? That's right, a cupcake. I was just saying yesterday that I think the downtown streets between Cherry and Pike are srsly lacking in good cupcake options. Just saying.
Seattle has had excellent frozen custard since December -- Peaks, up in Roosevelt -- but the craze doesn't hit until it hits the hill. Good ol' Capitol Hill provincialism.
ALSO: Molly Moon's salted caramel is awesome.
ALSO ALSO: Cupcakes? Please. Most of them aren't fit to wrap a scoop of ice cream in. Not even Baskin-Robbins ice cream.
What's a Roosevelt?
It's what they're calling a "dime" in the pages of Little Dot comics.
Agree on the salted caramel awesomeness, btw. Yum.