Yesterday, Seattle City Councilmember Bruce Harrell held a press conference to mark the start of a 30-day countdown to the transition from analog to digital television. Most local stations will cease their analog broadcasts at 9 a.m. on June 12, 2009; others will close out their analog broadcasts earlier.
It would be hard to say that the city, in conjunction with the FCC, hasn’t been doing everything it can to alert viewers about the upcoming change. Since the President extended the deadline in February, more than 11,000 households have requested the $40 coupon (looks like a gift card) to help pay for the digital converter box that will bring digital signals to their TVs over the air.
Harrell’s purpose for the press conference was to remind people of the upcoming deadline. His office estimates that there are more than 20,000 households locally that aren’t prepared for the switchover. "We’ve done a good job getting the word out so far," he said. "Right now, we have about 4 percent of our TV households who aren’t ready. I’d love to get that number down to less than 1 percent and I think we can do that."
The process to get the box is fairly simple. You can visit the DTV website or the City’s website to order the $40 coupon. The coupon can be used towards the purchase price of the converter boxes, which usually run in the $40-$70 range. Boxes can be purchased at most electronic outlets including Best Buy, RadioShack, and Sears.
The box won’t work unless you have an antenna with a UHF band, so many current TVs may need an upgrade. Also, the digital broadcast signal has trouble reaching some pockets within Seattle, so an enhanced antenna may be needed as well. Harrell’s office says a map showing the affected areas will be placed online shortly. In the short run, you can ask about the various antenna options at the outlet where you purchase your box.
At the University Village RadioShack, there are antenna options from $11.99 up to $49.99. Mak Kassem, the store manager, has seen a steady flow of people coming into the store since February and he expects there will be an increase up to June 12. "We are well-stocked with the boxes and antennas and we are happy to demonstrate how to hook the various components up," said Kassem. He mentioned that several people have actually come in with their TVs and he’s been happy to show them the proper connections.
The trickiest part of the hookup is working the onscreen controls to set up the box. "People can find that a little tough," said Ben Moody, who is the assistant sales manager at the U Village RadioShack. "But the screens are easy to follow and then you can run the system through the box." Both the antennas and the boxes need a plug, so your TV system will need at least three sockets going forward, more if you have a DVD or VHS player.
Right now, coupon fulfillment can take up to two weeks. The FCC has set up a toll free number, 1-888-DTV-2009, if anyone has questions. Councilmember Harrell's office is also taking calls at 206-684-8804.
The good news is there will be up to 24 free digital channels available over the air after the switchover.

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