You Get a Car! And You Get a Car!
Or at least Dartanion London got a car. The local comedian (Jet City Improv, Dart-Mondo) made a self-admittedly "dumb video" and was selected by Ford to win their Fiesta, a fuel-efficient small car that goes on sale in the States next year (it's already in Europe, natch). But this is more than merely having a car, this is a bona fide em-effing MOVEMENT, at least according to Ford.
From the press release, punctuation theirs:
As part of the Fiesta Movement, London is one of 100 trendsetters who will test drive and "live" with a European version of the Ford Fiesta for six months, traveling as an "agent" on special "missions," who will then relate their experiences through a variety of social media platforms.
And yes, we find the sheer number of quotation marks around everyday nouns and verbs to be more than a little disconcerting.
As per the above, Dartanion is already hard at work Twatting about his car and uploading photos to teh Flickr. His first "mission," should he choose to accept it, is to visit Mount St. Helens. You can follow all of Dartanion's Fiesta-related "adventures" at his "blog" or the Fiesta Movement "website."
