Branding Crisis for Kroger...or Safeway

It's probably wrong of us to focus on this particular part of two recent bank robberies (hey, someone's in custody, end of story), but it just confirms something we've been thinking for years now: there really isn't that much difference between a Kroger QFC and Safeway. Now we have proof that the FBI--the FBI!--can't detect the difference either, as their Most Wanted poster for the bank robber details the robbery occurring at the QFC Wells Fargo on 15th Avenue East, and that's...a Safeway. Thankfully, CHS was happy to straighten the FBI out, but my god, we can't ask them to do that for every single customer who gets confused about which customer club card to pull out.