Does Howard Not Tip?
One thing that's been bugging us about Howard Schultz's rah-rah at the Starbucks annual meeting yesterday is his attack on the "myth" of the $4 coffee. Why? Stop, stop, you've winkled it out of us! Look, you can't deal with a perception by defining it out of existence: "Half of the beverages we sell are under $3," says Schultz, knowing he's misrepresenting the issue. People think a latte at Starbucks will cost them, with tax and tip, closer to $4 than $3.
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