Starbucks Ain't Giving Up on Your $3

Though a lot of reviewers are using a "buck a cup" formulation for Starbucks' instant coffee VIA, we note Starbucks isn't so down-market as all that--the VIA experience comes in packs of three, so you end up dropping a latte's worth of coin on the counter anyway. We're sure this is somehow related to SBUX shares being worth a little less than three VIA themselves.