Seattlest Pix 09Nov22
Manifold Motion's Miscellenea II Wraps Up Tonight
Around The -Ists This Week
Seattlest Pix 09Nov23
Can't Miss It: Monday
Everyone says the Post-Intelligencer is going "all electronic," but that's manifestly untrue. If there were a secret plan to turn the venerable Hearst paper into a digital flagship, don't you think, maybe, they'd be printing banner headlines every goddamn day saying "It's in the P-I...and it's still going to be in the P-I, online"? They've got 30-odd days to convert their 200,000 or so remaining print readers into online readers, and every day they don't scream "Read it online" is a day lost. No, the only conclusion is that Hearst just don't know what they're doing. Seattlepi.com serves about 4 million unique visitors and 45 million page views each month. But those are electrons, not dead trees. Don Smith, who carries the bizarre title "Interactivity Director," must be tearing his hair out. Doomed.
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First, P-I circulation is about 132,000, not "200,000 or so."
Hearst is shutting down the P-I. They're not going to sink substantial money into it, and it would take substantial money to do what you're talking about.
Sure, they might keep something going as an experiment, but it would be with a few tech people and a small editorial staff. And it would still lose money.
From Hearst's point of view they know exactly what they're doing: getting rid of a money-loser.
Not a business person, are you?