Does This Motivate You?

The plaque to the right is found in an elevator at Starbucks HQ. A Seattlest tipster snapped a photo and sent it along, wondering if maybe this indicates an unusual "reverse psychology" approach to motivational phrases.

We've studied it from several angles and still find ourselves puzzled. On the one hand, it seems to suggest that hard work is unpleasant, which is why the rich don't want to work hard.

But on the other, it's in an elevator in Starbucks HQ, which we don't imagine is filled with blue-collar workers. Are the rich people in Starbucks management different? Perhaps they do want to share the fun of hard work?

We're stumped. If you have ideas, that's what the comments section is for.