Can Jesus Scale? Mars Hill Sells Social Network

Zondervan, "a world leader in Christian communications," says it's just bought Mars Hill's social-networking, community-building software The City (we prefer "Christbook"), which was the brainchild of ex-Amazonian Zack Hubert. Now Zondervan will roll the software out to online churched-up types all over, hoping to recreate the Mars Hill experience: "Mars Hill launched The City earlier this year to create a dynamic, engaging interactive online community for its more than 7,000 members. Within two months of launch more than 85% of the church's members had signed up and more than 75% visit the site every single day." That daily Bible reading plan must be a doozy.