Seattlest Pix 09Nov07
Around the Sound: The Week in News
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Seattlest Pix 09Nov08
Jones Soda, local maker of odd-flavored sodas sweetened with actual sugar is still going through tough times. According to the Puget Sound Business Journal, Jones Soda is laying off 42 of its 110 employees thanks to a second quarter loss of $2.7 million. Apparently, an effort to expand into can sales didn't fly, so 38 percent of the staff has to go. Most of those losing their jobs are in the sales department. Jones will keep selling canned soda in "only in the locations that have proven profitable." Shares in Jones lost 21 percent during today's overall stock market crash.
Jones Soda Going Flat
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i read that "shares in jones..." sentence first as "sharon jones" and got all excited that she had anything to do with the soda. but no.
Shares are trading lower than their product price.
Poor Jones Soda. The Dot Com company of the soda world.
Dear Jones Soda,
Please.... wait. You're a great soda with a great value attribution. The market is too weak for your wait.
Consolidate. Stay small. Wait patiently for the market to boom. Then expand and make a national brand image.
Sincerely,
Marketing Guy.
P.S.
It should save you about 3.2 million dollars to stay within WA-OR-ID-CA and West MT. Maybe eventually over the next three years NV.
After three years, the economy should be ballooning enough for you to squeeze in and expand to the Rockies.
Do not go past the Rockies. Denver is you threshold until 7 years (barring unforseens), then it's Houston followed by Chicago.