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Jones Soda Going Flat

chocfudge-sm.jpgJones Soda, local maker of odd-flavored sodas sweetened with actual sugar is still going through tough times. According to the Puget Sound Business Journal, Jones Soda is laying off 42 of its 110 employees thanks to a second quarter loss of $2.7 million. Apparently, an effort to expand into can sales didn't fly, so 38 percent of the staff has to go. Most of those losing their jobs are in the sales department. Jones will keep selling canned soda in "only in the locations that have proven profitable." Shares in Jones lost 21 percent during today's overall stock market crash.

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  • P.S.



    It should save you about 3.2 million dollars to stay within WA-OR-ID-CA and West MT. Maybe eventually over the next three years NV.



    After three years, the economy should be ballooning enough for you to squeeze in and expand to the Rockies.



    Do not go past the Rockies. Denver is you threshold until 7 years (barring unforseens), then it's Houston followed by Chicago.

  • Dear Jones Soda,



    Please.... wait. You're a great soda with a great value attribution. The market is too weak for your wait.



    Consolidate. Stay small. Wait patiently for the market to boom. Then expand and make a national brand image.



    Sincerely,



    Marketing Guy.

  • jdavin

    Poor Jones Soda. The Dot Com company of the soda world.

  • Brad

    Shares are trading lower than their product price.

  • Kim Ruehl

    i read that "shares in jones..." sentence first as "sharon jones" and got all excited that she had anything to do with the soda. but no.

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