September 18, 2008
Seinfeld Canceled by Microsoft
Valleywag is reporting that the $300 million Microsoft ad campaign featuring Jerry Seinfeld has been canceled as the company seeks other ways to remind consumers that its products, like the characters in the ads, were totally cool in the Nineties, but now, not so much. As one commenter on Valleywag opined: "the Bill Gates ass wiggle still haunts me."
Here's the long version of the second ad, which Seattlest saw once on Sunday night during Mad Men (irony?) before it met advertising oblivion:
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I thought the commercials were pretty funny. Don't get me wrong, they didn't sell anything besides churros and toy giraffes, but they made me laugh.
Honestly, they probably got the whole idea from 30 Rock's Seinfeld-Vision, not realizing it was a joke.
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I'm with admiralzing. I don't think they sold Microsoft well at all, but as off-kilter advertising goes, it's weirdly entertaining.
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It's not always about selling up front, it's a slow process to restablish their image in the public eye.
They did it on the internet fore-front with Scobles, and now they're trying to take it up with the public.... but it takes years. YEARS.
BTW, Matt, something I did right before I left my last company got them a HUGE win this morning. Another example of, how the best things in life take time to develop. Except for Hypercolor.
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Yup. Any minute now, Clippy will start reaping HUGE benefits for Microsoft.
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Hahaha, good point Brad. Good point.
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In summation, I'm just upset because it was one of the better 'shows' on television today.
And I spent the night watching Season one of Seinfeld. In any case, I gotta go soften my leather shoes.
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Just keep your hands off the leather giraffe...
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I learned my lesson.
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I agree Troy, even with the sound off, it's beautiful.
Also my girlfriend recently purchased a hypercolor t-shirt, and it does develop rather quickly! Who would have thought!?
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The GW thought.