Seattlest: What Are Your WaMu Shares Worth Now? How About Now?

sloane

Mon, 29 Sep 2008 08:13:42 -0800

Dr. Tantillo, who has a marketing blog , did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction. Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed. "As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals." "One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is." Here's a link to the full post

jessejb

Tue, 16 Sep 2008 08:34:16 -0800

Holy crap. Im losing my ass with that stock. Luckily Ive got money on Dov Charney and American Apparel! Now THERES a man I trust to not drag his stock down! Wow I better not ever run a hedge fund.

MvB

Mon, 15 Sep 2008 15:58:16 -0800

They slid to $1.80 in after hours, too. Oh, it's just gruesome out there.

brad

Mon, 15 Sep 2008 15:53:35 -0800

Not a stellar day for WaMu today: WaMu's credit rating was lowered to 'junk' in the after hours today. Rumors abound that WaMu owned a bunch of Lehman debt, which is now worthless. Bank of America's CEO said today they would not consider buying WaMu. They are dead.