September 5, 2008
Ghost of the Taco Bell Chihuahua Returns, Barks at Denny's Allnighter
Summer's music festivals are essentially over, but that hasn't stopped the cruel marketing geniuses at Taco Bell (the ones who banished the adorable "Yo Quiero Taco Bell" chihuahua) from trying to sell more Mexiwraps and cinnamon twists. Taco Bell has just launched its own cheesy promotion, Feed The Beast. No, sorry, that's a typo. Should be Feed The Beat. That's better. "Winning" bands get $500 in late-night meal vouchers, what the TB folks call the FourthMeal. The whole thing smells like a stale ripoff of Denny's All-Nighter, which at least coughed up some sponsorship bucks for Sasquatch this year. Arf! Back in the box, Gidget.



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Made the mistake a couple weeks ago of eating at Taco Bell, and regretted it for a full 24 hours.
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Actually this will be the third year of Taco Bell’s Feed the Beat program. Denny’s announced it’s adopt-a-band music program this past May.