The $300 Million Churro: Seinfeld's Microsoft Ads Begin Airing
What do you get when you combine $300 million, Bill Gates and Jerry Seinfeld? Apparently a string of unusual commercials in which Seinfeld plays himself and Gates plays a what we can only hope is a caricature of himself. All set in a mall. (A mall? Couldn't find a Stuckey's or Tower Records to shoot in?)
The first of what we can only imagine will be a relentless onslaught of Microsoft commercials featuring Seinfeld began airing tonight during the season-opening NFL broadcast featuring the NY Giants and the Jim Zorn-led Washington Redskins.
The campaign, which aims at 'humanizing' Microsoft in the face of some really creative Apple ads, is worth a cool $300 million, with Seinfeld reportedly pocketing $10 million for his efforts. Plus all the fried Mexican treats he can eat, apparently.
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