Getting Bold about Bus Fares
So there's an article about bus fares over on Crosscut--by the Cascadia Center for Regional Development's Matt Rosenberg--that suggests raising the one-zone peak bus fare to $3.50, an amount to make even the most evangelical of bus riders clutch their wallet. (We throw in "evangelical" because the Cascadia Center is a division of the intelligent-designing Discovery Institute.) But it could be a very good idea, we think, against our skinflint judgment.
The $3.50 fare would essentially change public transit's business model. Currently, your fare pays for about one-fifth of Metro's operating expenses, if that. (This is all based on numbers that are Metro's 2006 figures, posted in November 2007. Note that Metro tracks boardings, not people. Boardings, like web "impressions" are always a big, impressive number.) But living in this limbo where ridership doesn't pay its way (and yet it's not free to ride) has kept Metro from being able to respond to actual demand.
The estimated cost per boarding was $3.66, so $3.50 makes an attempt to keep the fare tied to actual costs. (What's alarming is that $3.66 is the number from 2006. What might it be now?) We're for injecting that kind of reality into the situation. Then bus transit will no longer be the red-headed stepchild of transportation choices--a money-losing drain on resources that drains more the more it gets used. And if people knew they were paying close to full freight, they might demand more from Metro than they do--or switch to a now-viable private competitor.
Rosenberg's plan isn't just to jack the rates. He proposes solving Metro's leaky-bucket business model:
First with a hefty fare hike, not an anemic 25 cents. Then by identifying the weakest performing routes and cutting them to help the real workhouse routes. Metro must also use its fairly robust internal performance reporting system to better effect, re-calibrating schedules so they more often comport with reality.That is, Metro would no longer be in the business of trumpeting how its 2,134 square miles served makes it the biggest, most amazing transit system in the history of things with wheels. It would focus primarily on moving commuters to and from work, quickly and reliably. Most importantly--with an increase in ridership of 20 percent over the last three years now choking the life from the system--it would have a business model that scales.
What Rosenberg doesn't discuss--and which would help sell the premium fare notion--is a reduced-rate fare for people with a low- or fixed-income. Maybe it sounds like a given. But we suspect a "bold" fare increase is DOA without spelling this aspect out.
Photo by Seattlest Flickr pool member ChrisB. Thanks, we're working on it!
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