Howard Schultz has done Wallace Stevens one better. The poet found 13 ways of looking at a blackbird, but since his return in January the CEO has tried 14 things to revitalize the brand—including such contradictions as offering both "better coffee" and "worse coffee," and getting rid of breakfast sandwiches and bringing back breakfast sandwiches. (Does he contradict himself? Very well then, he contradicts himself.) Diana Wolf has compiled the (still growing) list ... twice. We prefer the stripped-down version on What I Learned Today, but there are more comments and snappier headlines on the Mental Floss edition.