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Did You See It?

Neither did we.

It's a nice little campaign, but we wonder how many car drivers who need to get the message will actually see the ad itself.

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Comments [rss]

  • Courtney

    Indeed. And it's awesomeness extends to the fact that this comes from a classic cognitive attention experiment on "inattentional blindness."

  • dawdler

    saw a similar video years ago - the concept has been around for a while.



    it's kind of like the counting the f's experiment:



    http://www.eyetricks.com/fcount.htm



    similar phenomena...

  • .... Is there a number high enough to express the amount of Awesome/Radical mix this is? The world may never know.

  • Charles Redell

    Oh my god! That's great.

    I didn't see it. But I love it and I'm a bike rider so I love it doubly.

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