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It's a nice little campaign, but we wonder how many car drivers who need to get the message will actually see the ad itself.
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Oh my god! That's great.
I didn't see it. But I love it and I'm a bike rider so I love it doubly.
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.... Is there a number high enough to express the amount of Awesome/Radical mix this is? The world may never know.
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saw a similar video years ago - the concept has been around for a while.
it's kind of like the counting the f's experiment:
http://www.eyetricks.com/fcount.htm
similar phenomena...
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Indeed. And it's awesomeness extends to the fact that this comes from a classic cognitive attention experiment on "inattentional blindness."