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Starbucks to Remove Breakfast Sandwiches from Menu

starbucks_breakfast_sandwich.jpgIn another effort by Chairman and Chief Executive Howard Schultz to "get back to the roots and the core of our heritage, which is the leading roaster of specialty coffee in the world," it's been reported that Starbucks will remove those tasty breakfast sammiches from their stores.

The AP reports that, "The sandwiches, which will disappear by this fall, boost a typical store's annual revenue by $35,000, so pulling them off the menu will cost at first," and that according to Schultz, "that proves the company isn't letting the soft economy distract it from committing to big changes that will pay off over the long haul."

Starbucks Gossip reports:

Howard Schultz made the announcement in his Wednesday conference call with analysts. "The scent of the warm sandwiches interferes with the aroma of the stores," he said. (Boy, is he right!) Stores will still offer warmed pastries.

Is Chairman Howie reaching a little bit here? We think so. Not only have we never noticed the sandwiches when we weren't already looking for them, but this just means we'll be skipping Starbucks and opting for good ole McD's when we're heading out early to go snowboarding.

Image via Starbucks Gossip.

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By Jack in on January 31, 2008 10:15 AM

Comments [rss]

  • Geoff

    Not cool, Starbucks....not cool.

  • Seth

    Having ruined the Sonics, Schultz turns his attention to Starbucks.



    Nixing breakfast sandwiches=signing Calvin Booth.

  • bilco



    I'm with you, Tera. Nothing healthy about a meat egg and cheese breakfast. Might be tasty, but not healthy.



    Folks should go to one of those drive-through oatmeal shacks. Oh, wait.

  • Katelyn

    Well, to those of us with sensitive blood sugar levels, the sandwiches were a much better option than... say... a donut.

  • Tera

    Romulus: "Who needs nutritious things like eggs, cheese, meat and vegetables when they can get butter, cream, chocolate, and sugar instead?"



    I do not think the breakfast sandwiches are that healthy. Granted, they may be slightly better than a 450 calorie blueberry scone, but all the fat, sodium and preservatives = heart attack. I don't think people REALLY believe that anything you order from behind a glass case in a coffee shop is super healthy. Maybe mints.

  • polyrhythmic
    The sandwiches were the only reason I'd go there in the mornings...otherwise why not drive through one of the ubiquitous coffee huts on every block and get some REAL coffee that's actually handmade by the cup by a real barista?

    Increasing the average ticket is what all restaurants aspire to. Why sell a $3-$4 coffee when you can also sell a sandwich and bring that average ticket up by $2-$3? People aren't making SBUX a destination to buy CD's.



    Stole the words right out of my mouth. If they're trying to save $, why not cancel that iPhone/iTunes/iStarbucks junk that I'm never going to use -- I have this nifty thing already called 'the internet'. I've had some pretty shoddy service and long waits last time I went to Starbucks, which now was... 2 months ago.

    Tully's breakfast bagels are nothing like Starbucks' tasty offerings, but they're way better than nothing!

  • ozmafan

    i'll really miss the eggs florentine ones. overpriced, but oh so tasty!

  • dangerousdan

    "The aroma of the stores"?



    I've never been in a SBUX that was cranking our breakfast sandwiches like MickeyD's burgers so the coffee aroma *always* overpowered whatever else was being served.



    The sandwiches were the only reason I'd go there in the mornings...otherwise why not drive through one of the ubiquitous coffee huts on every block and get some REAL coffee that's actually handmade by the cup by a real barista?



    Increasing the average ticket is what all restaurants aspire to. Why sell a $3-$4 coffee when you can also sell a sandwich and bring that average ticket up by $2-$3? People aren't making SBUX a destination to buy CD's.

  • romulus

    Fucking retarded. Who needs nutritious things like eggs, cheese, meat and vegetables when they can get butter, cream, chocolate, and sugar instead?



    I think this will be full of fail. People are increasingly looking for more nutritious food these days, not less.



    I guess the smart money's on not going to Starbucks at all. By why do so many otherwise-conscious Seattleites go so much?

  • There was only one place near me that hand warm breakfast sandwiches. But some of their other sandwiches were just nasty and overpriced.



    It's sad to see the breakfast sandwiches go, but I hope the rest does too. Simple is always good.

  • Kris

    Too bad. To quote 1990s college Me: "Those are total fuckin' grub, bro!"

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