We Got On The Bus 110 Million Times Last Year

We predict next year will see even higher numbers at Metro Transit as job growth continues and "gas prices remain high." Ridership is going to skyrocket when either the Viaduct closes to traffic or light rail starts coming on line, but neither of those will likely happen in 2007.The bus people have dutifully reported to the Seattle Times that this year's numbers are 7% higher than last year, about 7 million more boardings than 2006. And why?
Gasoline prices cause high bus ridership, said Mark Hallenbeck, director of the Washington State Transportation Center at the University of Washington. "A small increase has no effect, but when it gets to be $3 a gallon, it's one of those places where people say, 'Whooo.'"We don't own a car, but the last time we borrowed one and filled the tank, we totally said, "Whooo!"
When that 25-cent fare increase hits in March...let's see, gotta calculate up...carry the exponent...Metro could be making 1,925,000 extra dollars per year (not really, we're just multiplying 0.25 by 7% of total boardings, for a quick estimate). A peak 1-zone fare will be $1.75, so make sure you're carrying around three quarters during commute times.
Here are a few things Metro could spend that money on. (Are you listening, Kevin Desmond's Google alert?) Pre-pay, plastic-taking kiosks (seems to work for parking meters). High-traffic boarding stations at bus height for no-kneel, no-ramp entrance and exit. No ride-free zone. More system maps at bus stops. More contact info at bus stops (how to check arrival times with your cell phone, who to call for help, who to call if a bus has gone missing). Fewer bus stops with no info (there's a three-stop stretch from Broadway to 15th on Pine with no bus schedules). Real-time bus times. Pay-in-advance bus passes (like phone cards). Bus shelters that actually shelter.
What's the biggest low-cost thing Metro's not doing that it could do? It's not drawing upon its engaged, highly vocal ridership. Besides making disgruntled bus riders feel like they need to unionize to be heard, Metro overlooks how much real-time information could come streaming in if it just asked. Bus delays, driver ratings, traffic tie-ups, vandalized stops, unsafe areas: these things don't require Metro staffing. They just need to tell riders who to email/text/call.
Freaking gorgeous photo courtesy of Seattlest Flickr pool member Timwillis.
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