Get Warmer Cheaper: Airfares to Cali Are Dropping

Billionaire balloonist Richard Branson is finally doing something to get us closer to the Sun.

His Virgin America airline begins cut-rate service to San Francisco starting March 18, and Los Angeles starting April 8, reports the Times' Carol Pucci.

In an effort to beat Virgin to the punch, Alaska Air is adding more, cheaper flights to the Bay Area.

Other airlines are matching Virgin's fares: weekend round trips of $175 to San Fran and $219 to L.A. can be yours come April.

Note: these planes will fly whether you buy tickets or not, so you don't have to worry about all that carbon footprint bullshit.

Just kidding! Be cool, Eddie! Be cool!