Amtrak Asks Us If We Want More Snacks
We got an Amtrak phone survey call over the weekend and they wanted to know if having a snack bar in business class would make us more/less likely to travel by rail. How much would that be worth? In-station hotspots? Now how much would we pay? Private lounge with butler?
On the other hand, what if they put leather seats in coach and added more legroom? How did we feel about that? Bit of a letdown after the butler thing, but okay.
This was three days after a freight train derailed at Steilacoom and blocked Amtrak traffic completely. And three months after they had to pull the Talgo cars for repair, so the Seattle to Portland trip expanded to at least 4 hours. (The Talgo trains are fully back in action as of October 29th.) We say at least because the last four trips we've made between Seattle and Portland, there's typically been an extra 45 minutes to an hour delay, thanks to molasses-slow freight trains in the way -- Amtrak only leases its use of freight-owned rails and delays are chronic, with no resolution in sight. Despite that, the Amtrak Cascades route still saw ridership increase over 7% in 2007 from 2006, and revenue increased almost 10%.
After the 15-minute survey, we had covered a lot of onboard amenities that were mainly nice-to-haves -- all we really need is free WiFi on the train and a place to plug in our laptop. That takes care of work and entertainment right there. The survey did not solicit our feelings on the crappiness of King St. Station and its amenities, the absurdity of a non-automated boarding and seat assignment procedure, or rate the importance of guaranteed on-time arrival.
A snack machine in the business class car -- that's where Amtrak is looking. It's like Mel Brooks says, the money is in merchandising!


