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Did you know that there's only one credible real-estate industry voice in Seattle? It's a marketing firm in town that works with real estate developers. We've learned this from reading Aubrey Cohen's real estate reporting in the Seattle P-I. Here's a search on articles containing the exact phrase "Williams Marketing" -- they're quoted in at least one article per month since last November. (Who are the schmoes paying the P-I for ads when there's so much free ink available?)
A "Seattle marketing firm that works with condo developers" seems to be the autotext descriptor. We get all of our most trusted information from marketing sources, so we understand Cohen's willingness to dive into that well for quotes so many times.
We mention that because the company appears again in this gem of a story in today's P-I: Will condo wave swamp the market? Lenders are pulling back, but builders say buyers are out there. Controversy! Who to trust! It's a conundrum. Seattle Bubble has a post about "lenders pulling back." But the P-I has Williams Marketing:
And the amount of building pales in comparison with cities like Miami, which had 60,000 condos in the development process at the peak of its boom and where people bought condos site-unseen with no intention of living in them, said Bryon Ziegler, developer representative for Williams Marketing, a Seattle company that works with developers. "We never even remotely had that kind of market in this area," he said.You can trust Williams Marketing. They declared last November that the condo boom was just starting, pointed out in January that Seattle was bucking the condo sales slump trend, commented in May on the condo "surge" around Pike Place Market, and discussed in August how condo sales were boosting Seattle's housing market.
Now, we know what you're thinking -- that's a lot coming from a single source. But it's not! Cohen quotes Williams president Leslie Williams, vice-president Warren Ballard, and representative Bryon Ziegler, so it's all different people...working for the same source. And it's not like it's always a good-times-are-here-again drumbeat either; in recent one story Williams admitted that some people have had to cut prices to sell (though that's only because they had priced the property too high to begin with). See that -- hard-nosed analysis. Now get out there and buy!
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Who the hell is Audrey Cohen, and why is she working at the P-I? She's taking dictation from these people.
Aubrey is a dude, dude. And you're ugly.
That's the weird thing about "Aubrey." Sometimes it's a boy's name and sometimes it's a girl's name.
That probably means that Aubreys who are older than 30 are boys, and Aubreys who are younger than 20 are girls. The inexorable trend in American baby names is boys' names becoming girls' names -- change doesn't go the other way.
Back on topic, Cohen came from Bellingham and has already taken some lumps from the PSBJ: http://seattlebubble.com/blog/2007/04/08/aubrey-cohen-real-estate-cheerleader-renter/
Oh, and more:
http://seattlebubble.com/blog/category/cohen/