We did not see this one coming. Despite the fact that we were watching a rerun of Scrubs the other night where J.D. has a little fantasy about singing "99 Luftballons" as a way of getting through to a German patient -- which in retrospect can only be considered the most blatant warning the universe could give us -- we still had no idea that the mysterious "retail company" said to be replacing the Rainbow Grocery on 15th Ave was in fact The Red Balloon Company. If you don't know, The Red Balloon Company sells balloon products. They deliver things like balloon bouquets. To our knowledge, however, their balloons are neither organic nor edible, so it's quite a change-up from the previous tenant. To quote speed-texting-tipper Andrew: "wtf?" Thanks for the photo, Bosco! We owe you the usual Hoegaarden.

Weekly Around the -Ists


This is just not okay. Not okay at all. Is it 15th's karma making up for Smith?
That was my first thought, too, you know, like after Smith the pendulum had to swing back the other way -- and it swung back way too far and into the latex section. Man, that's a huge space for just balloons. Maybe the 15th Ave curse has shifted locations. We'll have to keep a close eye on things.
wow. that's extremely underwhelming.
in fairness, Red Balloon also sells things like games and toys, and not just balloons.