May 31, 2007
Wine's Better Than Beer
Slate takes 1,700 words to say what we already know instinctively: wine's a drink for elitist snobs, beer's for real men. Wine is “aspirational,” beer is for real men. The current Henry Weinhard campaign puts it bluntly: beer tastes better than soy milk. Well, duh.
Beer's great, no doubt about it. Thirst-quenching, satisfying in ways wine can never be. Most wine people love beer.
But here's the problem: beer has always been popular because of its predictability. A Bud while you're mowing the lawn in Laurelhurst (assuming you mow your own lawn, probably won't happen if you live in Laurelhurst) is going to taste the same as the one you swig at the Safe...or Shea Stadium. A Bud's a Bud, and the production folks at Anheuser Busch spend a fortune making sure that one Bud tastes like all Buds.
So why is wine getting more cred than beer? A pretentious wine connoisseur will expound on differences (grape variety, national origin, soil conditions, weather), but most of today's wine drinkers are attracted by the predictability of certain flavors. They associate the name “Chardonnay” not with a grape variety from Burgundy (where, in fact, there are dozens of different soil conditions) but with a beverage whose flavor has become familiar comforting, like a brand of toothpaste.
What percentage of wine drinkers are “flavor-driven”? Hard to say. But here's the best part, for folks who actually care about wine: the rising tide of popularity floats all barrels. Everywhere you go, there's better wine, better-made wine and more interesting wine, because the industry has a new base of support.
And even as the purists bemoan the globalization and Parkerization of wine, the tendency to make fine wine for the preferences of a specific critic and for competitions where bigger flavors mean better medals, there's a backlash that values subtlety and uniqueness.
So what's unique? French beer, for example. We're fans of the brews from Alsace, in eastern France. There's a brand called Meteor that they flavor with a shot of bitters, Picon Amer, makes it taste almost like an ale, with a touch of sweetness.
On the wine side, whites in general get little respect...kinda like beer, no? Current favorite is the zingy, grassy sauvignon blanc from New Zealand, though it's not in danger of becoming the new chardonnay. Other whites from northern Italy (as long as it's not pinot grigio) and Sicily have terrific appeal. On the red side, cabernet franc from the Loire Valley makes for wine that's great with food. Wines from Georgia (the country, not the state), the birthplace of the
Aspire all you want, wine snobs! Once again, Seattlest finds itself living in the best of both worlds. Craft beers like Manny's, brewed in a Georgetown warehouse. Craft wineries like Willis Hall, vinified in John Bell's garage in Everett. We are happy travelers indeed, and we don't even have to travel far.



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the production folks at Annheuser Busch spend a fortune on water [to make] sure that one Bud tastes like all Buds. ;)
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They sure as hell don't spend it on hops (for flavor & bitterness) or flavorful barley; they use a high proportion of rice in their brew.
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Correction:
Weinhard's ORGANIC beer ad says it tastes better than organic MILK.
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Good point. My bad.
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We are definitely getting the best of both worlds here in Seattle...cheers to that!
And while you say that Bud and other macros strive for predictability, so do many wines.
How many wineries these days blend to create a more consistent product year-to-year? I would imagine quite a few.
Just as many wines are affected season to season, so are many craft beers.
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Indeed, many of today's wine drinkers are more interested in a wine's "flavor profile" than anything else.
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There is Pinot Grigio that is actually not insipid.
The Tramin Pinot Grigio is great; it is crisp, racy, minerally.
You also should check out the Dveri-Pax Eisenthur, which is from Slovenia. It's 70% Pinot Grigio and 30% Furmint. It drinks like a great northern Italian.
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Suggestion notes. Grazie !
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Crap wines probably outnumber crap beers, as the crappiest beers are the most omnipresent. Wine's just scared. Because if beer was ever widely seen as a vibrant, layered, interesting beverage that pairs just as well if not better with food (cough, cough Belgium), wine's marketing strategy to Boomers would be screwed.
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Har har har, Maggie ! We're thrilled to hear from you! We've been trading emails this morning with a guy in St Louis whose agency represents Pilsner Urquell, a vibrant, layered interesting beverage if there ever was one! You're absolutely right ! Offensive wine ... hmm, we wonder where that notion came from. Might even make for a good blog title.
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I bet you loved Sideways.
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Pilsner Urquell is a vibrant, layered interesting beverage?
Huh?
Maybe in a world where your only other options are Corona and Bud Light. It has some nice Saaz hop aroma, but little else beyond that.
Me thinks you need to get out more Ronald.
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Hey, Deeplennon, I didn't say that, Maggie Dutton did. Pay attention.