All of the worst ideas in the history of the world come out of of undergrad business classes. Remember "Bumvertising?" UW School of Business. That's up there with the XFL as far as bad ideas go. As business class projects go, though, a "Girls of UW" calendar doesn't seem particularly bad at first. It's kind of a guaranteed winner, even--It'll sell in spite of you and if you can get free models you'll profit. There isn't a lot of imagination involved and it doesn't scale, so if Seattlest were a business prof we'd give it a low B. We'd give you a pat on the back and a few encouraging words as the calendar flew off the UW Bookstore shelves and then write "not an idea man" in your secret fraternity file. But wait! It's not like this is Evergreen or something, but you're still on campus in the Pacific Northwest--Someone's going to take offense to scantily-clad women with the UW logo plastered all over them and sold through the university bookstore. Did your business plan account for a successful email campaign to get you yanked from the shelves? C! Hold on, though. This kind of piddly crap is great for newspapers and TV news. Maybe your calendar can get in the P-I and the Seattle Times, and then some random city blogs will post about it as a thin excuse to show the pictures... You may sell out of calendars after all, but, you know what? Still a C.