Seattlest: Say, I Like Your New Brand Identity. I Do, I Like It, SAM-I-Am http://seattlest.com/2007/05/07/say_i_like_your_new_brand_identity_i_do_i_like_it_samiam.php All comments for Say, I Like Your New Brand Identity. I Do, I Like It, SAM-I-Am en-us 2008 seattle_jack Tue, 23 Sep 2008 11:07:14 -0800 http://blogs.law.harvard.edu/tech/rss jack.hollenbach@gmail.com jack.hollenbach@gmail.com 60 Paul Rand http://seattlest.com/2007/05/07/say_i_like_your_new_brand_identity_i_do_i_like_it_samiam.php#comment-1091083 http://seattlest.com/2007/05/07/say_i_like_your_new_brand_identity_i_do_i_like_it_samiam.php#comment-1091083 Comments Fri, 11 May 2007 13:54:19 -0800 <p>I read Pentagram's design philosophy about the new "SAM" identity, what bullshit... all they did was used a typeface that resembles Paralucent and said here is your design solution, now pay us $100,000, thank you. And what is up with "SAM"? The "SAM's Club" identity/brand will be redesigned in another 10 years, hopefully by a reputable designer or firm.</p>