March 13, 2007
Oh, Sugar Shack Baking Co., Why Do You Tease Us So?
Such a tease.
The interior of this former "place to pimp your import ride" on Lake City Way has been hidden for the last couple of months behind windows full of brown paper.
The paper finally came down yesterday -- Monday -- revealing chairs, tables, and a menu listing pies, cakes, sandwiches, and other delights. Plus espresso, of course. At least we think it said something about espresso.
"Open Tuesday through Sunday," we said to ourselves. "They'll be open tomorrow morning! We'll stop by!"
We know -- those of you who live in urban areas like Capitol Hill or Queen Anne or Wallingford don't lack for local bakeries. Those of us along Lake City Way? Well, Bill Pierre didn't build his empire selling pie.
So we stopped by this morning, on our way to work. What flavorful and unhealthy breakfast could we indulge in? Oh, the suspense.
But Sugar Shack Baking Co. broke our heart a little bit, because they're not actually open yet. Our wife said they had a bouquet, and some balloons, and we're pretty sure they weren't there last night. But the display case was empty, the door was locked, and the storefront was uninhabited.
We'll stop by again when you're open, Sugar Shack, and we're sure the rest of your store is as charming as your front door. But was it too much to expect for a sign indicating when you'd really be open?
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Sugar Shack will be open tomorrow (Wednesday 3/14)! I live across the street, and we have been quizzing them for weeks. They promise an outstanding german chocolate cupcake. See you there.
This is very exciting. What cross street is this exactly? Is it by the Diva Espresso?
Lake City Way and 15th Ave, I believe. It shares a wall with All the Best (the pet store), is across the driveway from Mr. Villa, and across the street from Tony's, the Italian place that had the car drive through it a couple of months ago.
That drive-through victim was Toto's, not Tony's. Have some respect for my Leaf City hood!
Apologies to the neighborhood, unfortunatley I ran into some minor difficulties and was unable to open tuesday. I didn't mean to break any hearts. Now I am open and can fill your hearts with love and sugar of course!!!! So please stop by we have lot's of treats and eats for all to enjoy, not to mention the best coffee in town Caffe Vita. Hope to see you all there!!!
Geeze, everybody. Can't anybody who starts a bakery look in the business license database for Washington and see that there are already 3 bakeries in Seattle that begin with Sugar! WE were the first, and we're just sick of people creating confusion in the marketplace by opening a business with a similar name. Get your own name and idea, people. It's SOOOOO frustrating when people come up to us and tell us what we've done and we have to say, "oh, you mean the OTHER sugar!". What also sucks is that we can't do anything about it except be frustrated, but I'm sure if somebody opened a coffee shop called Starbucker there would be hell to pay. Sorry to rant, we've just worked so hard to create a unique brand and identity. We were the first.
Thanks,
stephanie
sugardelights.com
Stephanie is right. How dare someone else use such a unique word like "sugar" in their business title. It is just sooo confusing. I keep wandering into Sugar's in Shoreline, expecting cupcakes and tiramisu, but what do I find? Naked ladies. For shame.
I have absolutely NO problem with any other company using the word "sugar" in their business name, just so long as they are not a SIMILAR type of company, for example, another bakery with offerings similar to ours.
There's no legal infringement going on here, so really it's a moot point. Sugar is a popular word for companies to have in their name. Sugar Delights and Sugar Shack Baking Company are different names, and, more relevantly, they are distinctly different brands. The service and products will define success, not the exclusivity of a name.
No offense to anyone involved, but using "sugar" in the name of a company that creates sweets isn't all that original to begin with. That's where the rest of "branding" comes in.
All in all, I'd say "get over it." This isn't the first time it's happened and I guarantee you it won't be the last.
Geez...lay off on the name thing! :o) Bottom line here is that they ARE indeed open now, and I've been there several times at this point. The pastries are FABULOUS, the coffee is EXCELLENT, and the service is great too. I highly recommend the spiced mexican cookie and the savory scone (and so far everything else I've tried is delicious as well). YUM!
> Sorry to rant, we've just worked so hard to create a unique brand and identity. We were the first.
It would be hard to be much less original than to call a bakery "Sugar" (or "Sugar Delights").
> It's SOOOOO frustrating when people come up to us and tell us what we've done and we have to say, "oh, you mean the OTHER sugar!".
The problem is the lack of originality in your name. Think of an original name, and that problem will go away.
Say -- maybe I should rename my software programming business "Software", and then get upset when customers get me confused with other software businesses.
Greg
geez, I may be late on this thread, but reading the rants of the sugardelights owner makes me want to support her 'rival' the sugar shack instead... petty..
like others have said, I agree, sugar is synonomous with sweets and baking, not all that original, so I cant believe that it is shocking to see that another bakery would use that word in its title.. stop your crying.