iPod Saves Mushroom Picker From Certain Death. Zune Nowhere To Be Found.
When the Zune marketing team was formed at Microsoft they probably had a bunch of meetings with the Xbox guys and, well, every other product marketing team in Redmond. There is precedence for Microsoft delivering a product into a crowded marketplace with a clear stand-out, and Xbox/Playstation isn't the only instance of the company having success there. But with the iPod it's a hell of a problem, iPod being the defacto term for portable music player and all. The Kleenex, Band Aid and Q-tip of portable electronics (or the walkman of our age) is the iPod. It's a long uphill road from there.
At a few points along that road you expect members of the Zune team to just give up the ghost. Say, screw it, and move their family back to Virginia or wherever where they were happy and had jobs that they could be good at. One of those points was probably when the first saw the Zune. That must have inspired a lot of "what does it all mean" internal struggles. Another probably occurred this weekend when they opened up their Seattle Times --the Zune's home paper, if one had to be designated-- and saw an AP reprint headlined: "Lost man's iPod doubles as rescue beacon."
How do you compete with that? How do you compete with a lost mushroom picker shining a big, glowing Apple into the sky like he's expecting either Batman, Bono or Steve Jobs himself to swoop down from the skies and point him to the access road, a patch of mushrooms and a bunch of free iTunes downloads?
They finally located the Vancouver, Wash., man after 1 a.m. Friday when a member of a search-and-rescue team saw the light from the iPod, she said.Nou, lacking a flashlight, had been using the music device for light, Peirson said.
She said the underbrush was so thick it took rescuers more than 20 minutes to reach Nou once they saw the glow.
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