Seattlest: Why Don't We Just Change Our Slogan to "Kick Me"?

Jason Reilly

Mon, 23 Oct 2006 11:14:00 -0800

I lived in a state whose slogan was, "Iowa: You Make Me Smile." And I thought I'd escaped.

James

Fri, 20 Oct 2006 20:04:49 -0800

Welcome to Fahrvergnopolis! I hope for the agency's sake that "get Mayor Nickels featured in a Daily Show segment" was part of the creative brief.

Justin

Fri, 20 Oct 2006 17:43:02 -0800

My grandmother takes Metronatural. I think it keeps her regular or something like that.

El Cheapo

Fri, 20 Oct 2006 14:05:29 -0800

Can't wait to hear what the state shelled out for yet another embarassing and soon-to-be recanted slogan. I thought it would be hard to make "Say WA" look good, but somehow this marketing team managed to pull it off. Nice job, guys.

MvB

Fri, 20 Oct 2006 12:58:35 -0800

This is a sad day for communications. There's not much more you can do to create an uphill slog in building awareness than to invent something new the public needs to digest before they can move on to the actual message. But maybe it was absolutely necessary -- maybe no one has ever before noted the Emerald City's combination of urban life and natural surroundings and captured it in a pithy phrase.

Jeremy M. Barker

Fri, 20 Oct 2006 11:21:57 -0800

Seriously, that's enough to make you hate Seattle.

npb

Fri, 20 Oct 2006 11:16:12 -0800

like metrosexual?