
Seattlest got invited to the screening of the new Al Gore flick, An Inconvenient Truth, at Pacific Place last night. (It opens Friday, June 2 in Seattle.) For an Al Gore flick, Mayor Greg Nickels and King County Executive Ron Sims show up. (And they pretend to make nice, because columnist Brodeur scolded them about not playing well together.) Then after the film, Chris Gregoire comes out and introduces surprise guest Al Gore and the crowd goes wild. Especially when she says how a few years ago at a rally, she had the privilege of introducing Gore as the next president, "-- and I was right!"
The film itself is a documentary about Al Gore's PowerPoint presentation on global warming. (It is one freaking incredible PowerPoint presentation, let us tell you. We've never seen better. Gore claims to have given his "slideshow" over 1,000 times, and the way he handles the remote, it shows.) It was screened in theater #8, normally given over to Scary Movie 4. Hah. Oh, the irony.
Early on, there's a shot of Al tooling along in his limo, working on his Mac. He starts reminiscing about how when he was in college a professor of his started measuring CO2 levels. Then Al's standing in front of the red, jagged, always-rising line that indicates CO2 increase. Then he gets onto a hyrdraulic lift to point out where CO2 levels will be in 50 years -- or less. Up, up, up he goes. He points out that 10 of the hottest years on record have been in the last 14 years, that 2005 was the hottest yet.
The "nature hike through the Book of Revelations" (that's a memorable Gore quote) includes the oscillations of flood and drought, hugely powerful storm systems, melting glaciers and ice caps, shifting seasons, plagues of invasive species, insects, and, well, plagues (Ebola, avian flu, Lyme disease), all related to climate perturbations caused by global warming. Gore documents the unanimity of scientific papers published on global warming and its effects, then notes that the popular media somehow finds "doubt" in 53% of its stories on the subject. (Thanks in large part to PR.)
And that's when he gets pissed. (The funny thing is, unlike Bruce Banner, we like him when he's angry.)
The slideshow on global warming, and the film, are clearly motivated by the desire to "tell the people." In particular, U.S. people, who have been living in a fact-free bubble. When it comes to what Gore calls the climate crisis, we're in danger of coming in last. (Less than 20% of our current crop of cars and trucks would meet China's 2008 fuel efficiency standards.) Though the current administration has been no friend to the environment, reminds Gore: "In America, political will is a renewable resource." And in crisis lies opportunity.
Despite all the partisan bickering, Gore's message is that responding to global warming has no right or left. It's a moral imperative for all people to come together and fight for our survival -- in all seriousness, Gore warned the audience that we may only have 10 years before a point of no return. (Just the idea that there is a point of no return is eerie, if you think about it.) But he wants to scare no one from denial into despair: there's plenty we can do, he says. It's just that we've got to get started now. So he's made this movie, there's a book coming out of the same name, and he's going to train 1,000 people to go around giving his slideshow.
"Damn," we mused. "Al's become a global warming bodhisattva." It all fits: the final, crushing ego-defeat of the election, his coming back to his roots, and the fervor with which he's pursuing teaching others about global warming, worldwide. The bodhisattva slays the dragon of indolence, apathy, and "that's just the way it is," with compassion and insight. We made sure to shake his hand and say thank you.
As a postscript, here's a little more local politics:
For his introduction, Mayor Nickels retailed his global warming "Aha!" moment: during a meeting with Seattle City Light about hydroelectric power projections, they mentioned that their numbers were based upon "normal" snowfall. Nickels couldn't think of a recent year that had been normal, and when they checked, they found that since the 1950s the snowpack had decreased 50%. Thus was born Green Greg and the Seattle commitment to the Kyoto Protocol--a city-based movement which now has 226 U.S. mayors representing 44 million people in 40 states and D.C. (In 1999, the graybeards in the U.S. Senate voted 95-0 against the Kyoto Protocol because they're too old to care what the planet looks like in 50 years. "You kids stay off our oil-soaked lawn!" they shrieked and went back looting the future.)
Then he handed over the mic to Ron Sims, his "good friend and longtime colleague" (take that, Brodeur) whose environmental work is "a little less at the forefront because he's been at it such a long time." (Oops. Backhanded compliment. Point for Brodeur after all.) Ron let it go, though. He held up the TIME magazine with the admonition about global warming: "Be worried."
"Don't be worried," Sims said. "I tire of worried people." He suggested the Nobel Prize-winning Kenyan, Wangari Maathai, as an example: "She never accepted that she couldn't succeed." That phrase came back to us as we watched the film, and Gore recounted all the times he'd failed to get people to pay attention to global warming, over decades -- and yet, at the end of the day (and it was almost 10pm), here he was, at it again.



All well and good, but why deliver this presentation in Seattle? Talk about preaching to the choir; is his next stop Berkeley? This talk needs to be heard, but not so much here -- take it on a tour through the red states, where maybe someone will be surprised at what they hear.
Do you think Gore's just a LITTLE bit sick of the "you were really elected president" jokes yet? I mean, the guy was one competent ballot designer in Florida away from being leader of the free world. Is this something you want to constantly be reminded of?
If people brought up game 2 of the 2000 Yankees-Mariners series to me every day, I'd be in a mental ward.
I suppose a different way of putting it would be to say he flew right past the "being president" part and now he's onto his Jimmy Carter phase, where he might actually get something good done for the world. So far, we haven't seen crap from Clinton in that department, so I'm happy to see Gore pick up the reins.
Ooops, I also meant to link to this Wired article about him as well (warning: long).
Mark: he's preaching to the choir because he wants the choir to sing louder in public. He wants the climate crisis on the U.S.'s collective mind, and he can't do it all by himself.
Seth: Hey, remember Game 2 of the 2000 Yankees-Mariners series? Whoa. I mean, remember that?
Courtney: The flight seems to have done him good. He's really energized, passionate, very funny, and he's done his homework. What the film does that the slideshow doesn't is let him speak from the heart, personally, and damn if he doesn't pull it off. I don't know who that pod-person was running for President, but this guy wins you over.
This is the most important issue of our time, and demands the most effective marketing strategy in the history of marketing strategies.
Gore nails it; 1) Create a straightforward, irrefutable presentation. 2) Use your celebrity and money to fly around the world and give the presentation. 3) When the presentation becomes refined - perfected as it were - film it (adding some background) to reach the largest possible audience. 4) Donate all the funds of the book and movie to further the cause 5) Use the movie to recruit others to give the presentation.
The message is compelling, the messenger is inspiring, and the method is rock solid. HOpefully this will work; it's is the only chance we have (short of major catastrophe) to change the consciousness of a science-phobic country, and change the fate of the planet.
Please re-read Rebecca's post today about Patagonia (http://www.seattlest.com/archives/2006/05/03/extreme_roadtrip_patagonia.php) and take a good look at the pictures... if we don't act now, this will be that last of the Patagonia glacier,and quite possibly, the end of us. And I'm sorry, but that's just plain fucked up.
What about the imminent threat of global catastrophe due to Manbearpig?
Right on Scott. I'd suggest one addition to Gore's strategy: some sort of web-based system to update subscribers and give action alerts. Maybe an RSS feed, or real-time update tickers to show progress, Co2 emissions, American cities pledging to join Kyoto, which officials are on board vs. which ones aren't, etc. I imagine someone is on this...
"Early on, there's a shot of Al tooling along in his limo." He probably flew here in a private jet too, burning lots of fuel.
Mayor Nickels's 2006 Cadillac limo has burned 152 gallons of gas per month since January, 2005 - 5 gallons a day, 365 days a year.
But their message is that you and I should park or sell our cars and stand at bus stops, while they whiz by in their limos. Because global warming is our fault - not theirs.
Actually, Ron, while I agree it'd be great to see Nickels at a bus stop or zipping along on a Vespa, the film shows Al flying commercial air. And while the limo part bugged me, I checked, and he's committed to paying for carbon neutrality, to offset the greenhouse gases his trips release. In short, Gore's trips = carbon-dioxide-eating trees being planted.
Amazing he has given the presentation a 1000 times and hes going to train a 1000 people hmmm a pattern here?
OK so lets see 1 presentation a day 365 days hmmm the same presentation for 3 years.
Looks like old Al is still stretching the truth.
Too bad important subject lost in petty fibs
Carl's post (yeah, global warming, completely forgotten thanks to an ad hominem aspersion) reminds me that oil-connected spin tanks have geared up to meet the movie's premiere, as the Slog mentions. That's heartening, as the added publicity will help bring the movie to everyone's attention.
MvB
I think we are both in agreement but maybe I was a bit negative it's just I think this is very important issue. I thought it was clear but if not I'll say it again "Too Bad Important subject lost in petty fibs"
The people that dont want to talk about it will jump over the truth stretching especially since this has been an issue in the past.
The problem is when you stretch the truth to get attention and then people stop listening when it gets pointed out