Feast Your Eyes

It's difficult enough to make a film that entertains people once. It's almost impossible to make a film -- even a short one -- that stands up to thirty or forty viewings over three and a half weeks. So Seattlest congratulates local ad agency Wongdoody for producing the most entertaining promotional trailers we've seen at the Seattle International Film Festival.

Seattlest, with our full-series pass, has seen three of these trailers so far, all of them multiple times. Playing off the festival's tagline, "Feast Your Eyes," they're all set in a fictional SIFF diner, where patrons can order typical film situations -- the Polish squabble, the lovesick soldier, the Hong Kong standoff (which Seattlest has always heard of as the Mexican standoff, but nevermind). All three were funny the first time, and all three still get the audience chuckling halfway through the festival.

SIFF's self-promotional trailers are usually amusing the first time but sheer torture by the end of the festival. (The campaign with Timmy or Billy or whoever that annoying kid was from a couple of years ago was especially excruciating -- we've blocked out his name in self defense.) Wongdoody's efforts may actually still be funny on June 12 -- although Seattlest believes if they were really clever, they'd unveil some new ones before they're through to keep things extra fresh.